« em: Abril 22, 2005, 09:42:32 pm »
http://www.eurograduate.com/marketreports/culture-matters/culture.htmlPortugal
Values: flexibility, strategy, sophistication, demonstrativeness, warmth, imagination, friendliness, formality, cleverness and traditions.
Sense of humour: not particularly sensitive to national honour, religious or ethnic considerations, the Portuguese can laugh at themselves and show a marked sophistication about the rest of the world.
Hierarchy: heavy and structured, superiors expect to be obeyed, and subordinates expect explicit and direct instructions. Little independent action will be taken without direct orders. Management style is paternal rather than dictatorial, and conflict is avoided. Personal relationships are essential to doing business successfully.
Most important factors influencing career: family and personal contacts, relationships and networks.
Business communication: since clients are also seen as friends, their style is personal, eloquent and emotional. They are also keen negotiators, and place great importance on written communication, possibly in an effort to avoid uncertainty and ambiguity.
Meetings and negotiations: often called Europe's most skilled negotiators, the Portuguese will seldom be bested in a deal. They are quick, perceptive and opportunistic. They negotiate in small, close-knit teams and are friendly and charming. They may 'play dumb' to lull the suspicions of their adversaries. It is not unusual for them to change course dramatically during the negotiations, or to introduce a wildly unacceptable request to unnerve their opponents.
Dos and taboos: do not assume a relative lack of technical sophistication precludes the ability to carry out complex projects as the Portuguese are quick learners. Do pay them on time, and reciprocate their lavish and generous hospitality. Do not make comparisons between Portugal and Spain or France.
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